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Email angles

81 answers to “what is this email even about”, weighted by revenue impact and tagged with the niches and segments they fit. Pick an angle, then open its example in the capture library.

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Flowcandy

Flowcandy curated the angles and the example send for each one. Every example is now in the capture library, labeled as curated. Email and retention studio for ecommerce brands.

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Filter by revenue impact

Impact

Filter by niche

Niche

Filter by segment

Segment

81 of 81 angles

Example April Fools email

April Fools

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example As Seen In email

As Seen In

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Available In New Country email

Available In New Country

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Back In Stock email

Back In Stock

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Before & After email

Before & After

Medium impact
Niche
Food & Bev, Beverage, Beauty, Apparel, Pets
Send to
All, Customers, Prospects, Engaged
Example Behind The Scenes email

Behind The Scenes

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Bestsellers This Month email

Bestsellers This Month

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Brand Bday email

Brand Bday

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Bundle & Save email

Bundle & Save

High impact
Niche
Beverage, Beauty, Cannabis, Apparel, Food & Bev, Footwear, Pets
Send to
All, Customers, Prospects, Engaged
Example Challenge email

Challenge

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Charity/Advocate email

Charity/Advocate

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged

Example Cheat Sheetemail: preview unavailable

Cheat Sheet

Supporting
Niche
Auto, B2B, Gaming, Sports, Travel
Send to
All, Customers, Prospects, Engaged
Example Check-in email

Check-in

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Collab email

Collab

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Collection Focused email

Collection Focused

Medium impact
Niche
Beauty, Footwear, Apparel
Send to
All, Customers, Prospects, Engaged
Example Color Spotlight email

Color Spotlight

Medium impact
Niche
Beauty, Apparel, Footwear
Send to
All, Customers, Prospects, Engaged
Example Content email

Content

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Contest email

Contest

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Cross Promoting email

Cross Promoting

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Customer Spotlight email

Customer Spotlight

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Customize email

Customize

Medium impact
Niche
Beauty, Footwear, Sports, Beverage
Send to
All, Customers, Prospects, Engaged
Example Do & Don't email

Do & Don't

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Download Our App email

Download Our App

Supporting
Niche
B2B
Send to
All, Customers, Prospects, Engaged

Example Early Accessemail: preview unavailable

Early Access

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Event Highlights email

Event Highlights

Supporting
Niche
Sports, Travel, Gaming, Beauty
Send to
All, Customers, Prospects, Engaged
Example FAQ email

FAQ

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Final Hours email

Final Hours

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Follow On Social email

Follow On Social

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example FSA Dollars email

FSA Dollars

Supporting
Niche
Food & Bev
Send to
All, Customers, Prospects, Engaged
Example Get The Look email

Get The Look

Medium impact
Niche
Beauty
Send to
All, Customers, Prospects, Engaged
Example Gift Card email

Gift Card

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Gift Guide email

Gift Guide

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Hacks email

Hacks

Medium impact
Niche
Beauty, B2B, Food & Bev, Apparel
Send to
All, Customers, Prospects, Engaged
Example How To email

How To

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example ICYMI email

ICYMI

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Ingredient Spotlight email

Ingredient Spotlight

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Limited Edition email

Limited Edition

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Low Stock email

Low Stock

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Loyalty email

Loyalty

Medium impact
Niche
Any niche
Send to
Customers
Example Meet Our Ambassadors email

Meet Our Ambassadors

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Meet The Formula email

Meet The Formula

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged

Example Mysteryemail: preview unavailable

Mystery

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example New Color Drop email

New Color Drop

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example New Habits email

New Habits

Supporting
Niche
Beauty, Food & Bev, Pets
Send to
All, Customers, Prospects, Engaged
Example New This Month email

New This Month

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example News Share email

News Share

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged

Example Problem & Solutionemail: preview unavailable

Problem & Solution

Medium impact
Niche
Cannabis, Food & Bev, Beauty
Send to
Prospects, Engaged
Example Product 1 vs Product 2 email

Product 1 vs Product 2

Medium impact
Niche
Any niche
Send to
Prospects, Engaged
Example Product Focused email

Product Focused

Medium impact
Niche
Any niche
Send to
Prospects, Engaged
Example Product Launch email

Product Launch

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Promotional email

Promotional

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Quiz email

Quiz

Medium impact
Niche
Any niche
Send to
Customers, Prospects
Example Refurbished, Buy Used email

Refurbished, Buy Used

Medium impact
Niche
Sports, Furniture
Send to
Prospects
Example Retail Partner email

Retail Partner

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Routine email

Routine

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Proven By Science email

Proven By Science

Supporting
Niche
Food & Bev, Beauty, Cannabis, Pets
Send to
All, Customers, Prospects, Engaged
Example Sneak Peak email

Sneak Peak

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Shop Your Size email

Shop Your Size

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Sign Up For SMS email

Sign Up For SMS

Supporting
Niche
Footwear, Apparel
Send to
All, Customers, Prospects, Engaged
Example Skip Promo Period email

Skip Promo Period

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Social Proof email

Social Proof

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Sold Out email

Sold Out

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Subscribe & Save email

Subscribe & Save

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Survey email

Survey

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged

Example Team Spotlightemail: preview unavailable

Team Spotlight

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Terms & Condition Update email

Terms & Condition Update

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Text Based email

Text Based

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Timeline email

Timeline

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Trend Report email

Trend Report

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Trending Now email

Trending Now

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Try Before You Buy email

Try Before You Buy

Medium impact
Niche
Apparel, Auto, Sports, Travel, Footwear
Send to
Prospects
Example Try For Free email

Try For Free

Medium impact
Niche
Any niche
Send to
Prospects
Example Warmup email

Warmup

Medium impact
Niche
Any niche
Send to
Prospects
Example Winback email

Winback

Medium impact
Niche
Any niche
Send to
Customers, Prospects
Example X Steps email

X Steps

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Buy On Tiktok email

Buy On Tiktok

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Buy On Amazon email

Buy On Amazon

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Upsell email

Upsell

Medium impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged
Example Horoscope email

Horoscope

Supporting
Niche
Any niche
Send to
All, Customers, Prospects, Engaged

Example Event Registeremail: preview unavailable

Event Register

Supporting
Niche
Travel, Sports, Auto
Send to
All, Customers, Prospects, Engaged
Example Birthday email

Birthday

High impact
Niche
Any niche
Send to
All, Customers, Prospects, Engaged

Featured Brands in the Archive

Browse all 76 brands →
Sony
Sony
Peloton
Peloton
Huckberry
Huckberry
Stanley
Stanley
Graza
Graza
Magic Spoon
Magic Spoon
Allbirds
Allbirds
Everlane
Everlane
AG1
AG1
Alo Yoga
Alo Yoga
Redbubble
Redbubble
Ryanair
Ryanair
Pinterest
Pinterest
Specialized
Specialized
H&M
H&M
Versace
Versace
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